E-commerce automation and store integrations
Handling orders by hand only scales so far. Errors then grow: mismatched stock levels, duplicate invoices, late shipments. We connect your store to the systems you already use and move repeatable steps into one consistent process – without replacing your entire technology.
E-commerce automation is the connection of your store with the systems your business already runs – ERP, warehouse, couriers and marketplaces – so data flows without manual re-entry. Orders, stock, prices, invoices and shipping statuses synchronise automatically, and your team only handles the exceptions that genuinely need a human decision.
What the problem we sort out costs
Example: 200 orders a day × 4 minutes of manual handling is roughly 293 hours of work a month.
That is almost two full-time roles spent on re-entering data, labels, statuses and invoices. Automation does not remove human decisions – it removes the steps a person performs like a script.
Reference pointProcess calculation: orders × minutes × working days
IHL Group estimated the cost of overstocks, stockouts and returns in retail at USD 1.75 trillion a year worldwide.
Overselling is not just a refund – it costs customer trust and the store’s reputation. Synchronising stock across channels tackles the problem at source.
Reference pointIHL Group / Ghost Economy
E-commerce automation is typically valued by the cost of handling an order before and after integration.
We compare fulfilment time, the number of errors, the number of manual clicks and the cost of an exception. That way the decision to integrate rests on a measurable operating cost, not on “nice to have”.
Reference pointOperating model: fulfilment time + errors + cost of exceptions
Does this apply to your business
A store that handles orders by hand and loses time re-entering data between systems
An e-commerce manager running several sales channels without a single source of data
A business whose mismatched stock levels cause overselling or delays
A team spending hours every day creating invoices and courier labels by hand
Signs it is time to act
Order handling requires re-entering data every day between the store, ERP and warehouse
Overselling or stock errors recur every week
Entering a new marketplace (Allegro, Amazon) requires data that is consistent with the existing store
Time from order to dispatch exceeds the standard and causes customer complaints
What the work covers
Store integration with ERP: Comarch Optima, Subiekt GT/nexo, enova365, Wapro
Connection to Baselinker and marketplaces: Allegro, Amazon, eMAG
Courier integration: InPost, DPD, DHL, with automatic labels and statuses
Stock and price synchronisation across sales channels
Automatic issuing of invoices and sales documents
API integrations wherever there is no ready-made connector
What should change in how the company works
Less manual re-entry
Data enters once and flows between systems automatically, so orders and stock no longer need retyping between tools.
Consistent stock and prices
Multi-channel sync reduces overselling and price mismatches between the store and marketplaces.
Faster order fulfilment
Automatic courier labels and invoices shorten the time from order to dispatch.
Visible exceptions
The process handles routine work on its own, while cases that need a decision are flagged for the order manager.
A decision without guesswork
| Area | Systems | Effect of automation |
|---|---|---|
| ERP / accounting | Comarch, Subiekt, enova, Wapro | Invoices and sales data without re-entry |
| Marketplaces | Allegro, Amazon, Baselinker | One order view across several channels |
| Shipping | InPost, DPD, DHL | Automatic labels and statuses for the customer |
| Warehouse | Stock and prices | Synchronisation, less overselling |
Questions before we start working together
Which ERP systems do you integrate with?
Most often Comarch Optima, Subiekt GT and nexo, enova365 and Wapro. Where you use Baselinker, we use its connectors, and where no ready-made integration exists, we connect the systems directly via API.
Do I need to change my store platform to automate processes?
Usually not. We build automation on the systems you already use. We only propose replacing the platform if the current one genuinely blocks integrations or carries high maintenance costs.
What do I gain from integrating my store with couriers?
Automatically generated labels, up-to-date shipment statuses for the customer, and an end to typing data into courier panels by hand. That shortens order handling time and reduces address errors.
Contact · We reply within 24 hours
Let us talk about what should work better
Tell us which problem you want to sort out: a new website, an application, automation, an integration, a process or a technology decision. You will get a concrete answer, with no pressure to adopt a solution you do not need.